⭐ INTELLITARY — OUR STORY
A 36-Year Evolution
From Paper Catalogues to AI Super-Agents
📁 1989: The World Before Digital
If you were searching for a home in 1989, you lived in a very different real estate world. Realtors didn’t pull up listings on smartphones or laptops. They lugged around thick black-and-white MLS catalogues, printed only once a month.
Most listings had one grainy photo of the home’s exterior, and many had no photo at all if the agent missed the monthly print deadline.
These catalogues were the bible of the industry—heavy, outdated the moment they came out, and nearly impossible for consumers to access without a realtor’s permission.
The Reality:
- Briefcases stuffed with paper listing pads
- Carbon-copy contracts and loose notes
- Folded road maps (no GPS)
- Dot-matrix printers screeched at every office
- Banks rarely had fax machines
- Voicemail was a luxury
- Most agents didn’t even own a cell phone yet
If you wanted to see a home, you phoned the brokerage, left a message with whoever answered, and waited—patiently—for someone to call you back. Sometimes they did. Often they didn’t.
That was the world where Sheldon, the founder of Intellitary, began his career.
1989: Brick phones, paper catalogs, and hope for a callback
💡 The Realization
Even in his early days, Sheldon realized something profound:
Real estate wasn’t slow because people were slow.
Real estate was slow because the system was slow.
So he set out to master it.
And he did.
Sheldon went on to sell thousands of homes, helped close thousands of mortgages, and became one of North America’s top 1% real estate and finance experts—a rare consistent seven-digit producer who truly understood the inner workings of the industry and how to make it work for agents and teams.
But as the decades rolled on, something unexpected happened.
⚠️ Real Estate Changed — But Most Realtors Didn’t
Even as technology exploded—websites, digital contracts, online applications, smartphones, tablets and laptops—the behavior inside the industry barely improved.
✅ The tools evolved
Digital contracts, CRMs, mobile apps, cloud storage, online applications
❌ The agents? Not nearly enough
Still ignoring technology, poor service, no callbacks
The Problems Persisted:
- Consumers still struggled to get call-backs. Instead of embracing the industry’s techno changes and advancements, agents would sit around cursing new versions of software and “dumb new gadgets” designed to make life easier and more connected.
- Mortgage seekers still waited days for answers they needed today. In theory an application should and could be auto-approved in seconds or minutes; however what happens if your mortgage agent does not reply to messages or updates? This is why in most cases mortgage seekers wait weeks or even months to get approved! It seems that the customer always suffers the most.
- Agents still spent thousands on useless marketing—bus benches, calendars, magnets, notepads—while ignoring modern digital systems entirely.
- Many agents still don’t even have a website.
And the brutal decades-old truth stayed exactly the same:
- 10% of agents earn 90% of the money
- 2% are true top producers
- 1% are the elite beast masters! The ones that make 7-digit incomes
- The remaining 90% try, struggle, or leave the industry entirely
Real estate’s turnover rate could rival the fast-food industry—shocking, but true.
And worst of all?
Consumers were the ones paying the price.
🔍 The Moment the Industry’s Truth Revealed Itself
During his travels as an investor, Sheldon always looked at real estate through the eyes of a customer. Before visiting any new city, he would find 6 to 10 properties to view and reach out to 6–10 realtors ahead of time.
His messages were simple and compelling:
“Hi, my name is Sheldon. I’m in town to buy a property.
I am fully pre-approved. Please call me asap.”
He used texts, emails, and voicemails.
And what came back?
Nothing.
Silence.
Crickets.
The truth is maybe at best 10% of the contacted listing realtors would reply back.
Imagine one of North America’s most experienced real estate experts—a seven-digit producer—unable to get a call back from a listing agent.
Now imagine the poor homeowner who trusted that agent to sell their multi-million-dollar home, completely unaware that their realtor couldn’t even return a phone call from a serious, qualified buyer.
At 6% commission on a $3M property:
$180,000
One returned call could have earned that agent this much.
Instead? Mostly Ignored.
The solution: AI that never misses a call
Sheldon saw the truth clearly:
Real estate wasn’t broken.
The execution was broken.
- 90% of Agents weren’t responding
- 90% of Agents weren’t qualifying
- 90% of Agents weren’t adapting
- 90% of Agents haven’t changed with tech
Meanwhile the public was left waiting, hoping to stumble across one of the few true professionals among the millions of licenses floating around.
It became obvious:
Home buyers, sellers, and mortgage seekers weren’t making bad choices.
They simply didn’t have access to the right choices.
Working with a friend or a “friend of a friend” was the default.
And when things went wrong, it strained friendships, created resentment, and left consumers frustrated.
There had to be a better way.
⭐ The Agents Who ‘Get It’ vs The Agents Who Don’t
As the years passed, Sheldon began to notice an unmistakable pattern:
✅ The Top 10%
The true pros
- Embraced technology, efficiency, and service
- Understood their industry
- Understood business
- Understood customer
- Respected the consumer
- Wanted to deliver excellence
- They “got it.” They truly got it!
They represented the top 10%—the ones who were serious, experienced, accountable, and dedicated to their craft.
❌ The Rest (90%)
He met countless agents with:
- Bus benches
- Billboards
- Fridge magnets
- Notepads
- Paper calendars
…but no website, no customer system, no digital marketing, and no ability to adapt. It was not that they couldn’t change—they rebelliously refused to adapt after all back in 1994 they were the Top Agent in their office in February.
Sadly enough, they are still stuck in 1994 while the world has simply moved on.
But the agents who applied to work with Intellitary?
They all had one rare trait in common:
They “got it.”
The remaining 90%? Most had no idea why they even entered the industry aside from hating their previous job or was a bored housewife or simply want to get rich quick.
This divide is what pushed Sheldon toward the inevitable evolution.
💭 The Question That Changed Everything
After 36 years of experience, Sheldon asked himself:
“What if we could guarantee that every home buyer, home seller, and mortgage seeker was instantly connected to the best agent in their city?”
And even bigger:
“What if AI could ensure that agents only received serious, mortgage qualified, ready-to-buy and ready-to-sell clients?”
What if the system could:
- Answer instantly
- Qualify properly
- Educate consumers
- Evaluate market conditions
- Connect people based on actual expertise
- Remove the guesswork
- Eliminate the noise
- …and finally bring real estate into the future?
This question gave birth to:
🚀 Chloe
The World’s First True AI Real Estate & Mortgage Super-Agent
Not a bot.
Not a chat widget.
Not a glorified FAQ machine.
But a sassy, personable, highly trained, intelligent, multi-expert system built from decades of real-world mastery.
Chloe is a two-way conversational real estate expert truly designed to match home buyers, home sellers and mortgage seekers with the absolutely best of the best in the real estate and mortgage industry.
Realtors and mortgage agents that not only want your business but are prepared to earn it. As a consumer you will only be dealing with the experienced, top producers ready to hep get you rolling with your real estate and mortgage needs.
Chloe: Connecting consumers with the industry’s top 1%
Chloe is:
- ✓A system capable of speaking with over a million customers per day
- ✓A system that matches buyers, sellers, and mortgage seekers with the best agents in their exact region—instantly
- ✓A system that clones the expertise of the top 1% and scales it across the entire country
⭐ The Birth of INTELLITARY
When Sheldon merged real-life mastery with cutting-edge AI, something revolutionary emerged:
Intellitary — The Intelligent Real Estate & Mortgage Referral Network
A platform designed so:
For the Public
- You never again have to guess if you hired the right agent
- You’re always connected to the industry’s finest, not the friend of a friend
- You get a guided, intelligent, seamless experience powered by expertise and AI
For Realtors
- You receive serious, motivated, pre-screened clients
- You no longer waste time chasing junk leads
- You have the chance to represent your city as one of the best of the best
For Mortgage Agents
- You get well-qualified clients who want real answers, real guidance, and real results
- You become the trusted mortgage professional for your region
⭐ For the Entire Industry
Intellitary is the long-overdue evolution — the bridge between the outdated past and the intelligent future.
And as Chloe herself says:
“Intellitary is what happens when you blend Zillow, Uber, and Tinder into a blender.
You get instant home search, real-time dispatching, and perfect agent matching.
Turn on the blender…
and you get AI super-agent Intellitary.”
Chloe: The AI Super-Agent handling millions of conversations
💪 The Power of Scale
Meet Chloe — our AI Super Agent.
The Numbers:
- She can communicate with 1.5 million customers in less than a week
- Even if just 10% convert, that’s 150,000 new customers added almost overnight
- That’s not growth — that’s domination
This makes Intellitary the fastest-growing real estate company in history.
This isn’t business as usual. It’s diabolical disruption at scale.
“Realtors can decide for themselves! They can either get customers from us or lose customers to us. The fact is there is no realtor that can communicate with 25,000 customers at the same time.”— Chloe Wolf
🌟 The Future of Real Estate is Here
Real estate didn’t fail because people failed.
It failed because the system never evolved.
Intellitary is the evolution.
• Customers
get better service
• Agents
get better clients
• The industry
gets better results
This is the future of buying, selling, and financing a home—built by someone who spent a lifetime mastering the industry and then re-inventing it so the public could finally get what they always deserved:
⚡ Welcome to INTELLITARY
Where the smartest generation of real estate begins.
